Cybertrophy mag

“CYBERTROPHY MAG” is an interactive web piece inspired by 2000s pop culture magazines. Remember when you could figure out which popstar you were by answering a few simple questions? Or where your dream home was, who your partner would be, what you would grow up to be? This project guides you through a quiz that examines what we choose to post and archive online as a means to determine your digital identity. 


This piece examines archiving as an act of self-invention. The user plays as someone fixing their feed through keeping and archiving posts, which in turn reveals their own predestined aesthetic. This plays with the significance of erasure online and the act of creating new versions of our digital selves. The element of deletion online is highlighted in the quiz by the questions posed of the different people who could be viewing your account. Building an identity online involves thinking of how we personally want to perform for ourselves and others. It examines how the objects, images, and vibes we identify with online tie into the innate need to search for identity. It is presented in an absurdist way by not using real Instagram posts but everyday objects for categorization.



More important than the results the user receives is the presentation of the archive. It is a dramatized version of what an archive looks like, giving all the results the user could have received had they chosen to post other images. It begs the question of where these images go when we archive them, and how might it feel to be archived?

Play the quiz to find your own Cybertrophy Aesthetic.